LogicX

Last night I went to see Peaceful Warrior downtown with my girlfriend Julie. Saw it for Free. In the last few weeks, every deal website on the net has been giving out free tickets through a best buy promo.

After I saw the movie, which was very good, I realized what had just happened. They had this great movie, and said “now how do we get people to come see it? We don’t have any names, and we don’t have any special effects” Will Smith’s Pursuit of Happiness recently was released, I felt it was a great motivational, ‘feel good’ movie, and did great — but it had Will Smith, who drew the crowds.

Someone on the marketing team for Peaceful Warror said: “We’ll give away free tickets opening weekend to those who are into technology — through Best Buy — they’ll see it, and blog about what a great movie it is, and millions more will come see it in theaters, making up for those few free tickets opening weekend.” And now it has happened.

Justin has enhanced my theory with a note that the movie was released in 2006, and re-released this year, according to IMDB, so potentially they released it, no-one saw it — and then the events above transpired.

Supporting evidence:
the Contrary Goddess:  “Well, they gave me free tickets, so it seems the least I could do would be to blog about it.”